Barbie Fashionista

Now you can dress like your favourite Barbie.

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years.

With the impending launch of Barbie's new line of Fashionista dolls, Interactive SG was commissioned to figure out how Barbie fans in Asia could relate and experience the new dolls.

The result was an online "dress up" tool that allows anyone to upload their own photos and dress up as their favourite Barbie type. The person with the most votes, wins an all expense trip to the Barbie House in Shanghai, China.

From Girly, Artsy, Cutie, Sportly, Glam, Sassy, Sweetie or Wild, the options are endless!