Cut the Fat Challenge

For Fitness First, we created a new type of social game that is both fun and educational.

A Facebook game with a simple aim of losing weight, players have to manage what they eat and what exercises they do to balance the energy intake and expense. Building on this basic concept, we designed various other features which make the game wholesome, entertaining, and crafted appropriate branding elements for Fitness First.

"The Interactive guys really opened our eyes, we never knew this was possible before..."

At the peak of the campaign, the game is seeing nearly 500 new users every day, and reached 15,000 players in less than 2 months, placing it within the top 20 lifestyle games on Facebook. Without doubt "Season 1" has been a huge hit and we decided to expand the concept further - the second version has been in the oven for the past 2 months now, and slated to be launched in mid September.

The unexpected success also caught the eyes of major health-conscious consumer brands and we're in the talks with some of them who are interested in adding more value into the platform. Exciting times indeed, who ever thought social games and health could work together so well?