Facebook Games Development

Were games social before social networks existed? Sure they were - even those single player games - because humans are inherently social creatures. We like to boast about our high scores, compete against friends, or simply share our adventures, just like how travelers wrote books back in the old days. Facebook did not invent social gaming, it simply provided a perfect environment for games to evolve socially, filling a need in all gamers which no one knew exists. That is why Facebook Games are so relevant today.

Facebook Games are different from their console and desktop counterparts. It trades long sessions of game play for short, frequent interactions, and the game mechanics take advantage of new and existing social connections and weave them into the traditional goal and reward model that is at the heart of every game. This calls for radically different approach of development for Facebook games. You can't plug in any existing game in Facebook and call it one.

Social gaming is also the new vehicle of brand exposure. Note the word advertisement is not used here, because that is not what we are talking about. Effectiveness for ads (even in-game ones) are losing as a generation of tech-savy users are trained to ignore them to the point that they are virtually filtered from view. A new way has to be explored other than pushing ads in the user's face.

Talk to us today to find out how our experience can help you and your brand stay relevant in today's fast-changing online space.